Brittany-Paris by bike in 1 hour.
This is somewhat the promise of LATER…
When everything goes too fast.
When you have to learn to juggle pleasure, work, desires and daily life.
We imagined another way of living. A dream life.
Waking up in the morning facing the sea, then working a few hours later in a city like Paris.
A city that buzzes with its culture, its energy, its diversity.
A place where everything seems possible.
But deep down, nothing is more precious to us than Brittany.
The sea, the calm, the light, the seasons, our coasts.
It's the place we love most in the world.
This film is simply the visualization of that dream.
Even if everything seems impossible, it suggests that we can do things differently, imagine our own solutions, and work with what surrounds us.
Surfing in Brittany, working in Paris: the lifestyle everyone is looking for?
Living in Paris, working, progressing, building.
And at the same time, maintaining a strong connection with the ocean, nature, Brittany.
At LATER, we're seeing more and more people who refuse to choose.
People based in Paris, but looking out to the open sea.
Creatives, freelancers, employees, entrepreneurs... who organize their lives around their passions.
Surfing in Brittany is no longer reserved for those who live on the coast.
It has become a goal, a balance, almost an obsession for an entire generation of Parisians.
Parisians and Surfing: A New Way of Life
Today, searching "Brittany surf weekend," "where to surf in Brittany," "surf near Paris," or "surf for beginners Brittany" has become common.
Why?
Because the sea is close.
Because Brittany is accessible.
Because the need to disconnect has become essential.
More and more people are leaving Paris for a weekend to go surfing in Brittany:
- La Torche
- Quiberon
- Guidel Plages
Spots known for their waves, accessibility, and atmosphere.
Surfing then becomes more than just a sport.
It's a breath of fresh air.
Brittany and Paris: two paces, one life
Paris imposes a fast pace.
Brittany imposes calm.
Between the two, a balance must be found.
And today, many are seeking to build this dual life:
- working in Paris
- living to the rhythm of the sea
- escaping regularly to Brittany
- maintaining a connection with the ocean
It's no longer an opposition.
It's a new way of thinking about one's daily life.
Teleworking, mobility, freedom: a generation on the move
With remote work and new ways of working, boundaries are shifting.
New lifestyles are emerging:
- working remotely from Brittany
- commuting between Paris and Brittany
- organizing one's week around one's passions
- integrating surfing into one's daily life
Searches like "live between Paris and Brittany", "remote work Brittany", "surf and work balance" are skyrocketing.
This is no coincidence.
Look for more than just work: look for a rhythm
What people are looking for today isn't just a job in Paris.
It's a way of life.
To be able to slow down.
To be able to breathe.
To be able to keep time for oneself.
Surfing in Brittany embodies exactly that:
- taking your time
- being outdoors
- reconnecting
- getting out of the urban rhythm
Why does this topic resonate with us?
At LATER, we create clothing designed to accompany these movements.
Between city and nature.
Between Paris and Brittany.
Between everyday life and escape.
Because ultimately, the question isn't "where to live?"
But rather: how to live without giving up what truly matters?