Responsibility & Engagement
There are many initiatives labeling themselves sustainable. We aim for responsible. Responsibility towards the environment and our planet, but also towards people, groups, this community that surrounds us and forms the society that we all live in, together.
Some of the questions we ask ourselves:
What are the ecological & social impacts? Can we continue like this indefinitely? Can our business grow this way? Who are we helping, who are we hurting, and how do we find the best balance in our action?
These are not easy questions and the answers are often not pretty, but we try to keep asking them and keep working for better outcomes than we find today. Looking for a way to get the greatest benefit from the thoughts & means available to us. We hope to show that another way of doing things is possible.
Responsible fashion is an elusive goal. But the current predatory approach of the textile and fashion industries is changing.
We’re looking for a new, more responsible way to do it. We believe it is possible, especially as a new brand in the market, unburdened by the less responsible habits of the past.
Out of time
We are out of step with our world. We produce too much, we consume too much, we cannot keep it up. On some level, we know this – each one of us that listens can hear and feel that this is not an existence that can be maintained.
We need to break this cycle of frantic production & consumption, of an item becoming obsolete before we even unpack it. And it needs to happen now. We’ve been putting change off for too long: “someone else will take care of it”, “we can do it later”.
For us: LATER… is now.