WHY DID WE CHOOSE TO USE ONLY 100% RECYCLED FABRIC?
RECYCLED OR ORGANIC?
Millions of tons of used textile fibers, more each day, and they are just waiting to be used. In trying to adhere to circular economy principles, we prefer the option where no new material is produced.
While an increase in organic farming would have widespread benefits, we are still a long ways off from sustainable organic cotton production.
WHAT IS RECYCLED FABRIC?
A recycled fabric is woven with recycled thread.
Recycled yarn is spun with fibers from old textiles. These textiles are recovered and sorted by collecting factories, then deconstructed by a spinner before moving into a traditional spinning process.
AND WHY NOT 80% RECYCLED?
This is a question that we ask ourselves regularly. Two reasons motivate us to use only 100% recycled fabric: the first is the simple logic that 100 is more than 80, so if we can get to 100% it avoids that 20% of new materials from being produced.
But another point is that getting to 100% is a lot more challenging than a mix of recycled & new. Using only recycled yarns places a tremendous constraint on manufacturers. By keeping true to this goal, we motivate the industry to ask the right questions and imagine new answers.
A circular economy will necessarily include 100% recycled products.